FINAL PRODUCT

ANCILLARY TEXT 1 (MUSIC ADVERTISEMENT)

ANCILLARY TEXT 2 (DIGI-PACK)

EVALUATION QUESTION 1 - (IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?)

In this evaluation question I am going to be discussing the different ways in which my music video uses, develops and challenge the forms and conventions of real media products. 


Cinematography, mis-en-scene and editing analysis of my music video:

Cinematography, mis-en-scene & editing analysis of digi-pack & music advert:

Does my music video, digi-pack and music advert conform to the pop genre?

I believe that my music advert does conform to the pop genre, this is because I have used bright colours (pinks, yellows, blues, greens) which has positive connotations and creates a happy and uplifting mood which is betrayed by the pop genre because it is a dramatic genre. I also have used images like the large star and musical notes in the top right corner the pop genre is all about being the best and it is like a competition within the music industry between artists, the large star draws attention to the artist and makes her stand out sort of like a metaphor for the fact she is a star. I have used large, bold and bubble fonts which stand out from the rest of the page and is over the rest of the imagery you see this a lot in existing products because it is used to attract an audience and this will be one of the first things they look at, this is conventional of the pop genre because it is large and dramatic. Also I have advertised my artist on social media, and by a 5 star rating this is also conventional of the pop genre because it is enhancing the chances of an audience purchasing the product because it is bright and engaging. 

I believe that my digi-pack also meets the conventions of the pop genre for the same reasons as my music advert. I followed the same colours and imagery throughout to create continuity. I believe it conforms to the pop genre through the use of the bright colours, which are eye-catching and dramatic. The colours used contrast with other parts of the product to make specific things stand out, I also believe it conforms to the pop genre because my artist is wearing bright clothing and is wearing dramatic makeup, which is conventional of the pop genre because it reinforces the artist as a star and draws attention to her which is what existing artists do on their albums to show them as the the main protagonist. I believe it conforms to the pop genre through the use of the bright, cartoon like imagery on the different sides of the digi-pack because they're bright and bold and eye-catching they're also persuasive because they're intriguing and would make an audience buy it, which is what the pop genre does they sell products. Also it conforms to the pop genre because I have done two CD's in my album instead of one, this is conventional of the pop genre because one of them has the music on and the other one is added extras, a dance CD or sing-a-long version I made the decision to include this because it makes it more realistic of the pop genre. Finally, I have used the bright, bold fonts which draws attention to the CD and the artists name which the pop genre does it draws attention to every aspect of the artist to sell their product.

Then finally my music video, I find it hard to define whether or whether not my music video actually conforms to the pop genre because it isn't stereotypical of the pop genre or what you'd expect to see when it comes to a pop music video. But I believe that in some ways my music video does conform to the pop genre because as the song used in my video is written by Bruno Mars which is a pop artist this means my genre is automatically pop but because my song 'Talking to the moon' is a slow, love and romance song the editing is slow and to a beat it does conform to the pop genre in certain ways because there is costume changes, the use of makeup, different locations and also I put text on the screen using a glitter font which is conventional of the pop genre because pop uses non-diegetic material on the screen (text) to match the lyrics. Also my music video has both a narrative and performance element which is typically found within the pop genre because a bit of both creates a strong pop video. I also have used fast pace edits, colour filters and different transitions in my music video which is typical of the pop genre because the shots can't be any longer than 2-3 seconds to keep the music video interesting. But on the other hand to some degree I believe my music video isn't conventional of a pop video because I have a lot of black and white shots in my music video which isn't usually seen in the pop genre because it isn't bright and colourful and eye-catching but mine is used to reflect my narrative. Also my female artist is wearing full clothing, unlike Laura Mulvey would say in the Male Gaze Theory that women are seen as sexual objects and that is what female artists in the pop genre are usually betrayed like but I didn't want my artist to be betrayed like this because it is more of a love story. I believe my music video is pop related but also doesn't conform to the genre in certain ways as it doesn't follow pop stereotypes. 

My products (digipack, music video & music advert) use, challenge or conform to conventions:

What theories apply to my music video & is there any link between lyrics and the imagery I have used?

EVALUATION QUESTION 2 - (HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?)

My Music video

My Digipack 

My music advert

I have some feedback off social media as to what peers and members of my friends on Facebook thought to my music video, and the effectiveness of my product, I took screenshots of the comments people made about my music video and how they thought it was effective if it was. So I posted my music video on to Facebook and asked for people to comment their thoughts on my music video and if they thought it was effective. 

I posted a link to my music video on Facebook and asked for people to comment any feedback below about the effectiveness of my music video as a whole. I believed this was a good way to do it because I can get a mass audience response, I got responses from people who are my age (17-20) which are my target audience so I got their responses to my music video which were all positive. 

Here I got a response about my editing, which is a large part of my music video because it pieces parts of my video together to make it look effective, 

I got a lot of compliments that where about my narrative and how my music video betrayed a strong narrative which was effective and that it is clear to see the narrative throughout. 

How effective are my products and how do they create continuity and a house style? 

Audience feedback on the effectiveness of my products and if my products create continuity and if the audience believe I could improve my products in any way:

Audience feedback from Daisy Raine-Ellerker

How do existing artists and their products create continuity and why is it important?

What would I do differently if I got to make my products again? 

After reading my audience feedback on what they think I could do differently if I could create my products again, they suggested making my ancillary texts more like my music video. I think this would be the main thing I changed about my products. As my music video is the pop genre and the song I chose is from the pop genre this should be the genre I followed that in which I did but my audience feedback just suggested making minor changes to my advert and digipack by changing the colour and making the colour dimmer and more like the colours and effects I put in my music video, to create more continuity. But after doing research in to existing artists and their products that even my products do all create continuity because a single music video of a whole album doesn't have to link greatly. But this is the one thing I would change, I would make my ancillary texts a lot more like my music video to make it more effective for an audience but I just wanted to stay within the pop genre. I would also make my music poster less dramatic and have ,less things on it, so it just gets straight to the point instead of it being really over the top. But these are the only two changes I would make.

EVALUATION QUESTION 3 - (WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?)

In this question I am going to discuss what I have learnt from my audience feedback. I will be using responses I have gained from social media, questionnaire answers with analysis, focus groups through the making of my music video and ancillary texts, how I applied to my target audience and what I learnt from the feedback I have received.  

Responses I gained about my products on social media. I posted my music video on to Facebook and asked people (my target market) if they could comment on the effectiveness of my product:

So I gathered information and feedback from people on social media about my music video and what they thought of it. I got really positive and encouraging feedback. I learnt that my audience loved how well I represented the narrative throughout my music video, I also learnt that my audience loved my editing because it made my music video more interesting to watch which was good because it made me feel good and confident about my music video and that it was realistic and reinforced a clear narrative that I wanted to portray because the audience could understand it easily. 

Audience feedback (Survey questions and answers about my music video, digipack and music advert):

What have I learnt from feedback in the process of my construction? What did I change when I showed audiences my products?




Audience feedback focus groups from different ages about my product:

I used a 46 year old woman and a 16 year old girl to answer questions based on all my products as a whole. I used these different age groups because different ages interpret things different and have different opinions based on their likes and dislikes. I asked the both of them the same questions to get their responses and thoughts on all three of my products.
The questions I asked my focus group respondents were:
1) What do you believe was effective about all three of my products?
2) Do you believe my music video and ancillary texts fitted the pop genre?
3) What do you believe I could of done to improve my products?
4) Do you believe all of my products are like existing ones on the market?
5) Who do you believe are the target audience for my products?

Focus Group 1

Focus Group 1: I recorded above a lady of 46 years of age to get her views on my music video. Her feedback was positive and unexpected. I believed because the pop genre usually appeals to the younger audience that she might not of enjoyed my products but she did. She mentions how my products are bright and well edited and there is a good use of costumes and also she mentions how she thinks my products look professional and are like existing products. She believed that my target audience for my products would be teenagers because they often listen to pop music. I have learnt from this audience feedback that there is a lot more audiences of different ages that enjoy watching pop videos and engaging with pop media texts and that my products are professional and work well as products together.

Focus Group 2:

Focus Group 2: This next focus group was done by a 16 year old female which is a different age group. Her feedback was also very positive and gave me confidence in my products because audience feedback is important because it is the audiences that know exactly what they want from products on the market and know what reflects to the pop genre. She mentioned how my products were professional and well edited, her feedback included how my products fit the pop genre because they're bright and eye-catching for the audience. She mentioned that she thought I could improve on my products by making my ancillary products more like my music video, this has been mentioned in most of my audience feedback as a main point. I have taken my audience feedback on board because it is important as she is my target audience age and knows what to expect of the pop genre and specific products. 

How did I appeal to my target audience?

How did my products appeal to my target from Daisy Raine-Ellerker

EVALUATION QUESTION 4 - (HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?)

In this evaluation question I am going to  discuss the different technologies I used throughout my construction of my products, research, planning and my evaluation. I will be discussing the Hardware and Software used and their advantages and disadvantages. 

Technologies used to create my music video:

Technologies used in the making of my digipack:

• Blogger- I used blogger again when creating my digipack because I had to upload my finished product to blogger and had to use it to put all my digipack research on to it, It was great when uploading all my work because it let me store it all in one place and keep it organised. 
• Adobe Template- I used adobe template as the software to creating my digi-pack it let me display the net and template for the construction and view it ready to edit. It was all negatives with this software because it was easy to load and worked fast.
• Photoshop- Photoshop was the main software used when constructing my digipack I used this because I was familiar with it from my first year. I could upload the template to photoshop and edit on top of it, I also used it to edit the images I used on my digipack. I used the clone tool a lot because it gave my images a sort of bubble effect around it. Photoshop was great in the construction because I already knew how it worked and how to use it, so I could get on with it with no additional problems. The only problem I faced was I didn't layer my digipack properly so when I deleted some parts of it, it deleted some other constructs I had created. 
• Camera/Phone- I used the camera on my phone in the planning and research part of my digipack to take raw photos and some potential photos to use on my digipack. The problems I faced is that some of the lighting wasn't amazing so some of my photos appeared dark and not effective. But the positives are that I took a lot of photos and I had a few decent photos that I could edit and decided to use on my digipack. 
• Powerpoint-I used powerpoint a lot during the planning and research stage of making my digipack. I used Powerpoint so I could convert the files in to a JPEG format and upload them to my blog, it is easy to add photos to it and explain what I've done. Powerpoint is such a reliable software and I use it a lot to make my information look presentable.
• USB- I relied heavily on my USB because it is a very useful piece of hardware. I have an 8GB one which allowed me to store a lot of my work in one place and I saved my digipack and all of the research to go with it on my USB. I had a problem because by accident at one point I formatted my media USB which caused me to lose a lot of work which wasn't recoverable, so I had to start again. and USB's are so small they are so easy to lose. 
• Final cut- I used final cut once I had finished my digipack to put together a video of the process of the construction of my digipack. 
• Snipping tool- I used the snipping tool to screenshot different sections of my digipack this is effective because I can take as many screenshots as I'd like and it saves to my computer.
• Computer- I didn't use a mac when creating my digipack, I used a normal computer that had photoshop on it. I found this easier to use because all the keys and controls are the same because on the macs some keys are different which makes it difficult to construct. 
• Emaze- I used emaze because it is a good presentation software to display my work in a different way which isn't boring. I use it because it looks professional but is also fun to use because it makes powerpoint slides more interesting instead of plain and boring. 
• Dafont.com- I used Dafont.com which is an online website which lets you view lots of different fonts that you can download and use. I used the fonts on this website to put on my digipack it took me a while to get a font I wanted that reflected my pop genre. 

Above is the video I created on final cut which shows the process of making me digipack and putting it together. As I screenshotted the images straight from photoshop you can see the different tools I used and it gives evidence of the technology I used to finish it. 

Technologies used in the making of my music advertisement:





Below is evidence of the process of making my music advert using the technologies discussed. I screenshot my process on Photoshop and the different tools I used. 

Technologies used when constructing my product evaluation: 

Above are two videos I did of myself explaining the different technologies I used when I produced my full product and coursework evaluation. I have stated the Software and Hardware and why I used them, the difficulties faced at the positives to using them. 

A few more technologies I forgot to mention within my videos was:

• Youtube- I used Youtube when constructing my product evaluation because I recorded myself in a video answering the question and I had to upload the video on to Youtube to be able to post it on Blogger. I had a few issues with this regarding the Wifi strength as it struggled to upload. Also the videos wouldn't process and a message kept appearing saying that an error had occurred. But, in the end my videos uploaded to Youtube and I could share them to blogger.
• Phone- I also used my mobile phone in my evaluation process because I had to use the video part of my phone to record some videos of me speaking for my evaluation. This was good because it allowed me to record myself personally and get everything I wanted in to one video, a negative is the quality of video reduced when it was uploaded to my blog. 

Tutorials I used when creating my Music Video, Digipack & Music advert:

• When creating my music video (using final cut) digipack & music advert I used Youtube to watch some tutorials that could help me with constructing my products. The tutorials helped because they gave me an insight in to how to use the different software, there was also some negatives because some of the videos was slightly complicated which made them difficult to follow. 

Advert:

Digipack:

I didn't use any Youtube tutorials when it came to creating my digipack I just did it from scratch on Photoshop because of past experiences on Photoshop I constructed my digipack without any tutorial help. 

Music Video / Final Cut:

What went well overall in the construction of my music video and ancillary texts?

I believe that most of all the whole construction process went really well. I think the construction of my ancillary texts was the best part for me, I believe this was because I had already had previous experience on Photoshop so I knew how to edit on that software and how it worked. I also believe that the whole research and planning stage for all of my products was effective because I used different technologies throughout to explore different media forms and make my products look as realistic as possible.

What do I think didn't go so well when constructing my music video and ancillary texts?

I think the part that didn't go so well for me when constructing my music video was the fact that I had problems with the MAC computers because when you upload video footage on a specific mac on final cut it then stays on that specific mac and you cannot open your music video on any other computer, this became a very large issue for me because it reduced the time I could spend editing because there was often other students on the mac I used so this caused an issue when trying to edit. Also I think that the weather ruined my chances of my music video being to the best of my ability because I made the concious decision to have an outside music video but whenever I decided to film it rained and I couldn't take some Hardware (Cameras, phones, tripods) outside in this weather because they would become damaged or become a danger like I previously explained in my health and safety grid. 

If I could re-construct my products, what would I do differently?

If I could do some things differently I would improve my time management and work effectively in the time frame given and work to this to make sure my products are to the best of my ability. I would try and research a way in which I can gather my video footage and be able to move it on to different mac's so if the one I edit on isn't available I can edit on another computer. I would also research in to a lot more existing products to make mine more realistic.